HB is a great product, buy it from them directly and they'll make more capital off it. Walmart buys stuff in mass quantities, usually at a rate that thier competitors don't recieve, they in turn sell it cheaper. My guess is HB wasn't willing to cut thier own throats finacially in order to keep thier product on Wally world's shelves. Selling through WMart HB isn't probably make that much per unit as apposed to other retailers.