First Off, don't buy OEM (Original Equipment Manufacturer) gear. This would include name gear like Titleist, Taylor Made, and Ping. They will pin the cost of advertising on buyers b/c they pay endorsement fees to PGA pros to use their gear. Unless having name gear is important to you and your ego, it's really not worth the extra $$$.
For 7 years, I have played Snake Eyes irons made by Golfsmith.com. I had a set of irons custom fit for $220 (incl. shipping) by Jim McLain (
www.mclaingolf.com). The custom fitting was performed over the phone with me on speaker phone and taking measurements while writing on the wall with a pencil. Since then, Jim has kept my specs and he builds the best stuff out there. I have tried most equipment out there and have not hit anything better. If you want good equipment at a great price (excuse the corny line), get in touch with Jim and tell him Steve Schroeder sent ya' !!! If you're just starting out, shy away from a driver and any iron longer than a 5 iron. I don't like hybrids (prefer fairway woods), but most teachers and equipment experts universally suggest hybrids. The Snake Eyes line are regarded as some of the best hybrids ever made.
As far as lessons go, that's more of an individual thing. I haven't taken a lesson since 2001, because I have a pretty good idea what works for me and it's just a matter of practice for me. Also, I've played my best golf this last year (handicap down to a 4) by having a few cocktails and relaxing while I play.
Obviously I love talking golf, so feel free to ask me anything.
Schro