I thought advertising was actually about getting peoples attention and doing something that will stick in someone's mind. So in that sense the ad actually worked because we're all thinking about Boost Mobile and their commercial of the woman with the ungodly pit hair.
Correct me if I'm wrong though because I've never taken anything even remotely related to advertising.
wait wait...........Jer you saying the ad worked?

Maybe you are right but I don't know if they wanted it to work that way.

There are better ways to stick something in someone's mind.
I think the point is to make you remember the commercial which obviously this commercial does.
Back around 1970 there was an ad firm that hired psychologists to determine exactly what would make people remember one product ahead of others in a particular genre. What they came up with was the original Ragu "mamma mia, that's a-one spicy meata-balla" commercial. People hated that commercial but Ragu quickly became the #1 selling spaghetti sauce in the country. I've noticed more and more commercials becomming more and more obnoxious over the years so maybe we will start to cycle back to a more intelligent composition.....Nahhh, why mess with success.
What they discovered was exactly what a couple of the slys have alluded to. That people (in the US), when faced with a number of products in the same category; cell phones or spaghetti sauce, will invariably buy the one that they have the clearest memory of from a commercial, even if the memory of the commercial is negative.
i dunno about worst, but the "most obnoxious wanna break the tv" commercal has to be that f**king STUPID mcdonalds filet of fish commercial. i cant stand it.
Which one? Have you seen the one with the dolphin trainer jumping out of the water to grab the sandwich? That's my wife's cousin. You've probably seen him in other commercials and movies. He's a stunt man.
There is only one thing i need to say....... WTF?



That was supid sh*t, even tho it made me laugh a bit.