I saw and purchased this from Martin's, in the organic food aisle.
Ease of lathering: No lather at all. I'm a lather junkie, so this was a huge turn-off. I hate getting my hands messy and favor using a cream or soap that I can lather with a brush.
Life span of lather: Even though there was not a 'lather', the cream stayed on my head for a couple passes.
Moisturizing: Very good. It has organic aloe leaf juice, vegetable glycerin, along with jojoba seed oil. Good stuff.
Lubrication: Decent. It does make your head slick, so your razor passes easily.
How protective?: Not very good. I felt irritation that I don't get with soap and creams.
Scent: This is what attracted me to the product initially. It has a light coconut and lime scent along with a hint of mint, which is probably from the menthol.
Price: Around $6, which is way too much $ for the lack of quality shave you get.
Would you buy again?: No. I'd say the best part of this product is that it's named Alba, like
JESSICA Alba 
Ease of lathering - 1/10
Life span of lather - 4/10
Moisturizing - 9/10
Lubrication - 7/10
How protective? - 2/10
Scent - 9/10
Price - 5/10
Would you buy again? 1/10
Overall: 4.8/10
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