Many actors in Hollywood also add extra pounds just to get a role in a movie. The most recent being Ryan Gosling. In his case the gain backfired. Gosling was preparing for a movie role that required him to be a middle-aged dad. After growing out his hair, and adding over 40 pounds to his normally lanky frame, he was axed by director, Peter Jackson for appearing too average.
He may want to relate to his clients, but he's probably going to kill his business.
Publicity stunt in my opinion.
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