Sounds like a gimmic to me!!!
I will stick with the strong coffee in the morning!!
Litttle Jimmy ran out of Mounttain Dew so he washed his own mouth out with soap. Momma's gonna have to find a new way to punish him for cursing out the nieghbors.
I think I'll just stick to my coffee. I can imagine this would be hell for a parent when their kids let a few choice words fly. Get 'em all hopped up on soap, and let the nightmare ensue. Wonderful.