I swore I would not do it. Just the whole gimmicky thing put me off for some reason. However, a good buddy of mine nominated me and my daughter harangued me until I did it.
I knew it was to "raise awareness," but i didn't figure "raising awareness" was going to do a lot without donations. Apparently, quite a bit of money has, in fact, been raised. So as cheesy as it is, it sounds like some good has actually been done.