I have been draining - literally - a bottle of Headslick all week, intending to buy a new one over the weekend. I forgot all about it yesterday and today I took a day off from shaving. I finally remembered late in the day while I was doing some other chores, but by that time the local CVS was closed. I was in the supermarket and had to get something for tomorrow morning's shave, so I picked up a small can of Edge Gel. I noticed that Dana White of the UFC was pictured on the can. Gilette has never marketed any of their products specifically to head shavers, as far as I know, but this looks like they may be finally trying to get a piece of this niche of the market. It definitely lends credence to the argument that sly has gone mainstream.