I used to have issues but it’s easier now. I recommend starting by exfoliating with some kind of scrub, really scrub it in the shower. Then use Proraso pre-shave cream, a good cream like Proraso or Cremo, a careful shave with a fresh razor (I use Harry’s but you can use Mach 3 or whatever you prefer. The DE razors people love on here are actually quite irritating until you become a pro after years of practice... not worth it), I keep the blades rinsed as I work, and then when it’s done I blast it with ice cold water, and use Proraso after shave lotion (green), and then a basic lotion like Harry’s or Lubriderm... something simple like that.
Specific brands don’t matter much but it’s worth getting the “better stuff,” and really taking your time to do it carefully. A nice aftershave or witch hazel or something afterward will disinfect and help close everything up.
Also, exfoliate again when you shower. If you have any ingrown hairs coming in or something, scrubbing it will help loosen it up.