The thing I can't understand about those superficial magazines is how they can pump out issue after issue of the exact same material year after year after year. At least the pointless entertainment magazines like Us Weekly, Rolling Stone, and People can gossip about different celebrities, movies, and CDs every week, but how many times can you promote "The bestest diet evar that will shed the pounds with no effort whatsoevar!" before you audience says "Wait a minute, why's this needed when they did this last week, last month, last year, and last decade?"