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Head Shaving, Grooming & Care => Head Shaving Product Reviews => Topic started by: Tyler on January 15, 2019, 12:28:10 AM

Title: New Gillette commercial
Post by: Tyler on January 15, 2019, 12:28:10 AM
There's a lot of controversy over the new Gillette commercial. What did you guys think?

Will it affect your decision to buy their products?

https://youtu.be/koPmuEyP3a0
Title: Re: New Gillette commercial
Post by: nohairnow on January 15, 2019, 10:12:41 AM
It absolutetly will affect my purchasing.  I have now used my last Gillette product ever.  Good ridance.

I don't support companies that think it's okay to engage in politics. I know sometimes its impossible to avoid them, but in this case there are plenty of alternatives.
Title: Re: New Gillette commercial
Post by: Razor X on January 15, 2019, 01:45:28 PM
I have a huge stockpile of blades right now so the impact of my not buying anymore wouldn’t be felt for quite  some time.
Title: Re: New Gillette commercial
Post by: Magoo on January 15, 2019, 02:41:35 PM
Is there a problem with the commercial? I don’t see it . Maybe I’M missing something. What am I missing?
Title: Re: New Gillette commercial
Post by: chrisphilly123 on January 15, 2019, 04:13:26 PM
There's a lot of controversy over the new  commercial. What did you guys think?

Will it affect your decision to buy their products?

https://youtu.be/koPmuEyP3a0
cool add and tag line. 'best a man can get . . . ' 
Title: Re: New Gillette commercial
Post by: Tyler on January 15, 2019, 04:37:15 PM
Is there a problem with the commercial? I don’t see it . Maybe I’M missing something. What am I missing?

Many people feel that the advertisement is implying that all/most men are toxic due to their masculinity.
Title: Re: New Gillette commercial
Post by: PDXGuy on January 15, 2019, 05:06:22 PM
I actually thought the ad was good. In Junior High/High School I got bullied and the sh*t kicked out of me. It's funny as in College/Grad School/Career I was always on the A team and well liked. It is funny how that can shift. I think in the later years brains counted for more than braun.
Title: Re: New Gillette commercial
Post by: artudo123 on January 15, 2019, 05:54:45 PM
My first question was, why is Gillette putting out this commercial? I'm not against the message in the commercial, I'm just wondering who in the company felt so compelled that they needed to produce this and brand themselves this way. When you make a commercial, you do it to make money. I don't necessarily know that this commercial is going to boost their profit margins. I just don't see men now racing out to buy Gillette products, if anything its quite the opposite. Clearly Gillette feels strongly about this subject, but I'm also sort of going "Hey razor company, don't tell me how to behave." Gillette's message is respectable but is it really going to change people's behaviour?

I live in Canada but I notice in the United States that a lot of companies make political donations. You don't see or hear major corporations up here getting as political.

The fact of the matter is that men have a pretty rap right now. While the #MeToo movement was a long-time coming, I do feel like all men have been painted with the same brush.

One thing I want to note, is that there is toxic masculinity in the gay community in which I am apart of. I know of a lot of masculine gay men who wouldn't give the time of day to a feminine gay man and wouldn't want to be caught associating with them. It's also my experience that in the gay community you have to identify yourself as masc or femme. I don't identify as either of those, I'm sort of in between the two nor am I attracted to people who portray or identify themselves as strictly one or the other. However, I'm also respectful to people that do identify themselves that way.
Title: Re: New Gillette commercial
Post by: slybeard on January 15, 2019, 07:06:59 PM
I take issue with the idea that is floating around in the US that equates masculinity to bullying and sexual abuse.  The commercial implies this, even though they do not actually say it.  They are not the same thing, and never have been.  But now, every male is automatically labeled guilty just because of his sex, and we are being told we need to teach our young boys to not be masculine.

I was taught from an early age that I can be masculine without being a bully or a sexist.  It is not a hard concept to get.



Title: Re: New Gillette commercial
Post by: Razor X on January 15, 2019, 07:10:17 PM
I don’t need to be preached to by Gillette or any other company whose products I buy.
Title: Re: New Gillette commercial
Post by: Magoo on January 15, 2019, 08:19:16 PM
I can’t see how this commercial wii help sales . The message is fine , it is the modern “political correctness”, that’s for sure . Appears to be aimed at the younger generation , now is when they learn right and wrong . Will the older generation change  most likely not ,old habits hard to change.
Title: Re: New Gillette commercial
Post by: Semi-Sly on January 15, 2019, 09:56:28 PM
Well; don't you know that everything is the fault of men?

I am so sick of this crap!!!!!!!!!!!!!!!!!!!!!

We men are the real victims.  We get only $1 spent on Men's health issues for every $8 dollars spent on womenn's health issues.



Title: Re: New Gillette commercial
Post by: Magoo on January 15, 2019, 10:17:42 PM
Well; don't you know that everything is the fault of men?

I am so sick of this crap!!!!!!!!!!!!!!!!!!!!!

We men are the real victims.  We get only $1 spent on Men's health issues for every $8 dollars spent on womenn's health issues.
Just don’t see it your way . They are not saying all men are setting bad examples. But there sure is plenty that are. I feel that’s not me so why would it upset me. The difference in dollars spent between the sexes I can’t say . But females are both physical and emotionally more complex than males. Live with one and you will find out.
Title: Re: New Gillette commercial
Post by: nohairnow on January 15, 2019, 10:38:53 PM
Devisive politics. Pushing the idea of "toxic masculinity" is nothing more. Gillette is making a very calculated move believing that more will buy into it rather than be offended by it.  They saw it work for Nike and they are tryng to cash in on it.  They absolutely have no moral or ethical belief in "toxic masculinity".  They are just throwing a hall mary for a win, and could give a shiz if they devide us further or not.  Seriously, screw them.

 
Title: Re: New Gillette commercial
Post by: Semi-Sly on January 15, 2019, 10:42:44 PM
Well; don't you know that everything is the fault of men?

I am so sick of this crap!!!!!!!!!!!!!!!!!!!!!

We men are the real victims.  We get only $1 spent on Men's health issues for every $8 dollars spent on womenn's health issues.


Just don’t see it your way . They are not saying all men are setting bad examples. But there sure is plenty that are. I feel that’s not me so why would it upset me. The difference in dollars spent between the sexes I can’t say . But females are both physical and emotionally more complex than males. Live with one and you will find out.

Magoo; that is one of the most blatantly sexist statements I have seen in a while!
Title: Re: New Gillette commercial
Post by: Blagadan on January 16, 2019, 12:25:05 AM
I don't know how I feel about the ad, not positive anyway, doesn't encourage me to want to change in any way. I think their intentions may have been genuine but I think they went about it all wrong. Why not tackle mens mental health? Why not focus more on men's positives?

Magoo, completely disagree with your last statement tbh. Men are every bit as emotionally complex as women, we've just been forced to surpress our emotional side for too long. Evidence in the number of young, male suicides...
Title: Re: New Gillette commercial
Post by: PDXGuy on January 16, 2019, 01:03:20 AM
I didn't think of it as a men vs women funding issue but I guess you are right. Never thought of that way. Makes sense though.
Title: Re: New Gillette commercial
Post by: Magoo on January 16, 2019, 07:22:43 AM
Well; don't you know that everything is the fault of men?

I am so sick of this crap!!!!!!!!!!!!!!!!!!!!!

We men are the real victims.  We get only $1 spent on Men's health issues for every $8 dollars spent on womenn's health issues.


Just don’t see it your way . They are not saying all men are setting bad examples. But there sure is plenty that are. I feel that’s not me so why would it upset me. The difference in dollars spent between the sexes I can’t say . But females are both physical and emotionally more complex than males. Live with one and you will find out.

Magoo; that is one of the most blatantly sexist statements I have seen in a while!
Well let us “ agree to disagree “.
Title: Re: New Gillette commercial
Post by: Tyler on January 16, 2019, 10:19:33 AM
Hey guys, I didn't post this so we could bash each other. It's relevant to the shaving world and it's getting a lot of press.

I personally don't like ANY company that pushes a political agenda and I feel Gillette is doing that, so I'll likely curb any purchases from them for a while.
Title: Re: New Gillette commercial
Post by: Magoo on January 16, 2019, 12:01:29 PM
I can see why this is getting lots of attention. People have strong opinions on the subject.
Title: Re: New Gillette commercial
Post by: Tyler on January 16, 2019, 12:27:40 PM
@Magoo I agree! I've seen the same strong opinions across the internet and Facebook.

What's interesting is that Gillette has been deleting comments on their YouTube videos which has created even more controversy.
Title: Re: New Gillette commercial
Post by: Magoo on January 16, 2019, 01:47:21 PM
@Magoo I agree! I've seen the same strong opinions across the internet and Facebook.

What's interesting is that  has been deleting comments on their YouTube videos which has created even more controversy.
I wonder if they have second thoughts on running this commercial ?
Title: Re: New Gillette commercial
Post by: wpruitt on January 16, 2019, 03:54:23 PM
@Magoo I agree! I've seen the same strong opinions across the internet and Facebook.

What's interesting is that Gillette has been deleting comments on their YouTube videos which has created even more controversy.

Perhaps they realize that marketing's brainchild was not what the customer base wanted to hear ?
Title: Re: New Gillette commercial
Post by: Semi-Sly on January 17, 2019, 12:13:19 AM
@Magoo I agree! I've seen the same strong opinions across the internet and Facebook.

What's interesting is that  has been deleting comments on their YouTube videos which has created even more controversy.

Perhaps they realize that marketing's brainchild was not what the customer base wanted to hear ?
yeah but some Harvard "whiz kid" formed a "focus group" of people who think just like she does and they determined that this this would be a great marketing gimmick!  Why is it that people who live their lives in one square inch on "social" media believe that it is their "duty" as benevolent despots to tell the rest  of us lesser beings how we should think?

They are so Waaay out of touch!
Title: Re: New Gillette commercial
Post by: Tyler on January 17, 2019, 01:47:33 AM
It looks like the backlash continues.

INSIDER: People are trashing their razors to protest Gillette's controversial ad about toxic masculinity.
https://www.thisisinsider.com/gillette-razor-protest-after-controversial-ad-2019-1
Title: Re: New Gillette commercial
Post by: DoberDaddy on January 17, 2019, 05:48:18 AM
Absolutely agree with the video!

For too long, mostly White, Straight, Christian men have ruled the world. Women, at worst, were considered property, at best, second class citizens. This "BULLY" culture is toxic and needs to end.

As for companies pushing a political agenda, you are fooling yourselves if you think it is limited to occasional ads like this (and NIKE, as another example). Companies do it all the time, it's called political donations, you just are not aware of it (and considerably more dangerous).

I have worked with women in power positions for decades in the corporate world and became friends with them, and heard their stories. No need to repeat them, they are all too common.

Here, in Israel, the "macho" army culture makes it even worse. Men need to be tough, to be "fighters". At some point, society here said "enough". A sitting president, Moshe Katzav was indicted, and went to prison for sexual harassment, to this day, he denies it, despite the preponderance of evidence against him. And I will add, there is no "trial by jury" here. You are tried by a panel of judges, so no "fancy lawyering" and "show trials" like in the USA, and other places.

OK, so maybe the pendulum has swung a bit in the other direction, but will certainly move to the center. Women are going to continue to demand to be treated fairly, with respect, it's their right.

All the whining and BS of boycotting just means that this commercial struck a cord, otherwise you would not be getting all your knickers into such a twist. See how the boycott worked for Nike?


FYI, in the USA, the ERA has STILL yet to pass. We got on here, in 1951, just saying.
Title: Re: New Gillette commercial
Post by: nohairnow on January 17, 2019, 11:13:58 AM
Absolutely agree with the video!

 mostly White, Straight, Christian men

In caps no less.  Wow. Biased much?
Title: Re: New Gillette commercial
Post by: Tyler on January 17, 2019, 11:25:55 AM
@DoberDaddy I'm not fooling myself regarding political agendas. Most top corporations have one, but they don't push them onto the public through advertisements.

I think the main problem I have with the video is that it confuses masculinity with abuse. A person can be masculine and not be abusive. And a person can be feminine and be abusive. To paint masculinity as the root cause of abuse is to be as ignorant as someone who says all people of particular skin color are the root of crime.
Title: Re: New Gillette commercial
Post by: DoberDaddy on January 17, 2019, 11:33:44 AM
Absolutely agree with the video!

 mostly White, Straight, Christian men

In caps no less.  Wow. Biased much?

if so, would have used ALL CAPS, I seem to have touched a nerve?
Title: Re: New Gillette commercial
Post by: DoberDaddy on January 17, 2019, 11:52:15 AM
@DoberDaddy I'm not fooling myself regarding political agendas. Most top corporations have one, but they don't push them onto the public through advertisements.

I think the main problem I have with the video is that it confuses masculinity with abuse. A person can be masculine and not be abusive. And a person can be feminine and be abusive. To paint masculinity as the root cause of abuse is to be as ignorant as someone who says all people of particular skin color are the root of crime.

Tyler, totally respect your opinion.

I can understand you not liking when companies take a stand, especially when it's something provocative, it makes people uncomfortable.

I watched it a third time, and I still don't think that it paints all masculinity as bullying and abusive, but you need to step out of yourself and see it from the other perspective, it's a huge problem, with many of the surveys saying that between 75-80% of women in the USA reporting having been sexually harassed or abused, by men. This is huge, this is a problem, these are your wives, mothers, girlfriends, daughters, etc. (as well as other men) They needed to make a point if people were not upset by it, then they didn't do their job.

S.

Title: Re: New Gillette commercial
Post by: Tyler on January 17, 2019, 01:03:34 PM
[quote author=DoberDaddy link=topic=28430.msg374879#msg374879 date=1547751135

Tyler, totally respect your opinion.

I can understand you not liking when companies take a stand, especially when it's something provocative, it makes people uncomfortable.

I watched it a third time, and I still don't think that it paints all masculinity as bullying and abusive, but you need to step out of yourself and see it from the other perspective, it's a huge problem, with many of the surveys saying that between 75-80% of women in the USA reporting having been sexually harassed or abused, by men. This is huge, this is a problem, these are your wives, mothers, girlfriends, daughters, etc. (as well as other men) They needed to make a point if people were not upset by it, then they didn't do their job.

S.
[/quote]

I have a company that I hired a woman to be the CEO. In my other company, I brought on our first woman board member. My only child is a daughter. I'm very in tune with the issues of women in the workplace and elsewhere. Though, I don't think that's going to change by having a company that sells men's products (arguably the largest men's brand) lecture men through a commercial.

The intro to the commercial literally says, "toxic masculinity." The other ridiculous aspect is showing two young boys wrestling. Anyone that has spent time around young boys knows that it's natural for them to wrestle and it's not an act of bullying. There was some positive aspects of the commercial, like the man speaking confidence into his daughter, but I feel the overall tone of the commercial did more to harm their message than affect change.
Title: Re: New Gillette commercial
Post by: nohairnow on January 17, 2019, 04:15:21 PM
Absolutely agree with the video!

 mostly White, Straight, Christian men

In caps no less.  Wow. Biased much?

if so, would have used ALL CAPS, I seem to have touched a nerve?

Yes, I don't like bigoted, ignorant people.
Title: Re: New Gillette commercial
Post by: gutsygirl on January 17, 2019, 07:13:39 PM
I can’t see how this commercial wii help sales...

Do you fellas realize how many women buy razor products and shave gel to attack our naturally hairy legs and underarms and bikini lines? I actually wonder if women give Gillette more money than men do each year! So maybe the commercial was, at least in part, trying to appeal to women?

I liked the commercial, and I didn't see it as an attempt to put men down, but to lift them up...to encourage them to lift up one another to do the upstanding thing in all situations.

I still appreciate when a man holds a door for me (especially given my wheelchair). And I still hate being cat-called and teased mercilessly. And God do I wish the men in my life had stood up for me when I was being abused! But they didn't. So I appreciated Gillette's potential attempt to encourage men to step up in general and hold one another accountable.

I think I have a more positive brand affiliation with Gillette because the commercial said to me, "We as men want to stop ignoring how our actions and our inactions impact others (both male and female). We want to be courageous and stand for what is right." That makes me feel safer as a woman.

Besides....many women do the grocery shopping!!! :D Ha! They had better market to women!
Title: Re: New Gillette commercial
Post by: Magoo on January 17, 2019, 09:34:59 PM
“ You go girl”.!!!     O0
Title: Re: New Gillette commercial
Post by: Tyler on January 19, 2019, 08:16:34 PM
What do you think of this response to the Gillette ad?

https://m.youtube.com/watch?v=x_HL0wiK4Zc#
Title: Re: New Gillette commercial
Post by: PDXGuy on January 19, 2019, 11:14:33 PM
Really interesting. If this was planned as the follow up to creating dialogue and controversary with the first ad I would say this is great marketing. Getting people engage, talking and showing alternative sides. However at the end I did not even remember the Gillette part of the ad.
Title: Re: New Gillette commercial
Post by: Razor X on January 20, 2019, 03:56:41 PM
What do you think of this response to the  ad?

https://m.youtube.com/watch?v=x_HL0wiK4Zc#

Excellent!
Title: Re: New Gillette commercial
Post by: Razor X on January 20, 2019, 03:59:32 PM
And then there’s this:

https://youtu.be/4djLI6DhzJc