Head Shaving, Grooming & Care > Miscellaneous
headblade marketing & promotion
hipstersaint:
does anyone else find the super macho/tough guy marketing the HB company is doing kind of off -putting? like all the UFC and bodybuilder stuff? and what is the deal with this comedy tour?
I don't know..... it's weird. ???
marshd1000:
I don't find it off-putting. While I can't say that I am a "super-macho, tough-guy" type, I do think that headshaving took hold there before it became mainstream. Interestingly enough, I also believe that I read that it was popular in the gay community earlier too. But it might be good for HeadBlade to do a "everyman" campaign showing all sorts of men who use the HB. This could show businessmen, regular middle class husbands and fathers, etc. Show the guys who don't look like they crush beer cans on their sly dome! This could be in addition to the "tough guy" marketing!
hipstersaint:
--- Quote from: marshd1000 on June 21, 2008, 03:05:56 PM ---I don't find it off-putting. While I can't say that I am a "super-macho, tough-guy" type, I do think that headshaving took hold there before it became mainstream. Interestingly enough, I also believe that I read that it was popular in the gay community earlier too. But it might be good for HeadBlade to do a "everyman" campaign showing all sorts of men who use the HB. This could show businessmen, regular middle class husbands and fathers, etc. Show the guys who don't look like they crush beer cans on their sly dome! This could be in addition to the "tough guy" marketing!
--- End quote ---
yes that is exactly what I'm talking about!
headblade:
I hear your comments/concerns. I think headshaving really is the "united colors of Benneton" and HeadBlade is the brand. I think an ad showing many different demos is a great idea...we've been toying with one that has many demos represented and the guys are all in the HeadBlade lobby...just hanging out waiting to get their 'goods.'
I think you may be exposed to more of the bodybuilding/mma/harley stuff because it has a lot of crossover in mainstream. We definitely advertise to a lot of other demos..I just don't think you're seeing them.
As for the mainstream stuff...we'll tone it down a bit. Thanks.
Todd Greene
President
HeadBlade, Inc.
PigPen:
Somebody get that man a beer! How many other companies will you find who listen to their demographic like this?
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