I was in Target today and took a quick look at the CDs to see if there was anything there that caught my interest (there wasn't). I noticed that there were some albums offered the choice of purchasing the CD version or purchasing a plastic "download" card, which looked like a gift card or a credit card. It supposedly gets activated at the cash register and then you take it home, go to a website and enter the number, and voila! you can download the album directly to your hard drive.
The one I looked at had a few extras -- like a bonus track and digital liner notes, but I just don't see the point of buying music this way. To drive to a store and purchase a card so you can go home and download the album seems to defeat the purpose. Why not just buy the CD and copy it to your PC? Has anyone here ever purchased any of these cards?