Head Shaving, Grooming & Care > Head Shaving Product Reviews
New Gillette commercial
Tyler:
--- Quote from: Magoo on January 15, 2019, 02:41:35 PM ---Is there a problem with the commercial? I don’t see it . Maybe I’M missing something. What am I missing?
--- End quote ---
Many people feel that the advertisement is implying that all/most men are toxic due to their masculinity.
PDXGuy:
I actually thought the ad was good. In Junior High/High School I got bullied and the sh*t kicked out of me. It's funny as in College/Grad School/Career I was always on the A team and well liked. It is funny how that can shift. I think in the later years brains counted for more than braun.
artudo123:
My first question was, why is Gillette putting out this commercial? I'm not against the message in the commercial, I'm just wondering who in the company felt so compelled that they needed to produce this and brand themselves this way. When you make a commercial, you do it to make money. I don't necessarily know that this commercial is going to boost their profit margins. I just don't see men now racing out to buy Gillette products, if anything its quite the opposite. Clearly Gillette feels strongly about this subject, but I'm also sort of going "Hey razor company, don't tell me how to behave." Gillette's message is respectable but is it really going to change people's behaviour?
I live in Canada but I notice in the United States that a lot of companies make political donations. You don't see or hear major corporations up here getting as political.
The fact of the matter is that men have a pretty rap right now. While the #MeToo movement was a long-time coming, I do feel like all men have been painted with the same brush.
One thing I want to note, is that there is toxic masculinity in the gay community in which I am apart of. I know of a lot of masculine gay men who wouldn't give the time of day to a feminine gay man and wouldn't want to be caught associating with them. It's also my experience that in the gay community you have to identify yourself as masc or femme. I don't identify as either of those, I'm sort of in between the two nor am I attracted to people who portray or identify themselves as strictly one or the other. However, I'm also respectful to people that do identify themselves that way.
slybeard:
I take issue with the idea that is floating around in the US that equates masculinity to bullying and sexual abuse. The commercial implies this, even though they do not actually say it. They are not the same thing, and never have been. But now, every male is automatically labeled guilty just because of his sex, and we are being told we need to teach our young boys to not be masculine.
I was taught from an early age that I can be masculine without being a bully or a sexist. It is not a hard concept to get.
Razor X:
I don’t need to be preached to by Gillette or any other company whose products I buy.
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